We’re Hiring! Join The EconoLube Team

EconoLube is hiring a Marketing Coordinator

Job Description

EconoLube is a quick service oil change centre as well as a full-automotive mechanical repair and tire shop. We’ve been servicing our community in Spruce Grove for over 31 years, and we’re looking for a F/T in-house Marketing Coordinator to help us grow and serve our clients needs better.

EconoLube offers a healthy benefits package as well as a generous discount on all staff vehicle needs. The EconoLube team is a fun and connected team that loves to serve the local community.

As Marketing Coordinator, you are responsible for the execution of a variety of marketing activities for EconoLube at our Spruce Grove location(s). Working closely with the owner, your role will include:

The Role

You will be working primarily at the office in the EconoLube shop in Spruce Grove and will be required to gather images and video from both EconoLube locations and attend occasional community events.

Annual / quarterly campaign management

-Brainstorm campaigns with the team; plan their execution; and manage the tasks to execute them.

Social media management (daily)

-Run our Instagram, Facebook, and Twitter accounts in a manner that aligns with our brand and the aforementioned campaign strategy.

-Develop and manage social media strategies to build awareness, engagement and growth across key social media platforms.

-Create social media graphics (including Stories) and write copy for organic content and paid ads

-Monitor and respond to audience engagement across all social platforms, daily

Web content updates

-Use our site – which runs on WordPress – to publish content that supports marketing campaign objectives. For example, you might spin up a campaign landing page and write the content for it.

-Keep our website updated and running smoothly (plugin, theme and software updates) and improving site functionality as needed

-Experience with using SEO best practices to write creative copy that includes effective keyword placement

Paid advertisement campaign management

-Create campaign plans to help meet key business objectives, including product launches, seasonal campaigns and local Spruce Grove community events.

-Set up Facebook, Twitter, and/or Instagram paid promotions to drive traffic back to the site and/or campaign landing pages.

Local presence at events

-We support a variety of community initiatives – sporting events, the Grove Cruise, etc. You’ll be required to participate in local events, representing EconoLube, engaging with our local community,  handing out swag, promoting events on social media, and more.

Email Marketing / Customer Relationship Experience (CRM)

-Prepare, write, edit and publish email newsletters using Mailchimp and set up marketing flows / automated emails to help attract new leads and convert those leads into customers

Coordinate marketing activities with external service provider and contractors

-Google and Facebook advertising partners: Ensure that all campaigns have the necessary creative and copy assets passed along to our advertising partners. This includes timelines and budgets required for ad campaigns.

This is a great role for a team player who is attentive to detail, highly productive, organized, great at communication, versed in various facets of digital marketing, and values community. Community minded is particularly important – we aren’t just a quick oil change shop; we are supporters of our community, devoted to propping up our customers and building relationships.

Required Skills & Experience

This role requires someone with skills in:

-Writing for the web with a focus on SEO optimization, and email marketing with a goal of improving lead generation and increasing revenue

-Content management (e.g. WordPress)

-Social media management (using tools like Buffer, Hootsuite, or similar)

-Paid advertisement management (Facebook ad tools primarily)

-Google Analytics

-General campaign budget management

Nice To Have:

-Experience with coding in HTML and CSS

-Experience with monitoring and managing technical SEO

-Expertise in Google Advertising and Google Analytics

We’re looking for someone with a communication, marketing, PR, or similar degree or diploma, or 2+ years of related experience in either an internal or agency setting.

To Apply

If you’re the right fit for the job, please show us by sending the following to info@econolube.ca :

-A cover letter explaining why you’re the right person for the job. In the cover letter, share 1-2 areas where you feel EconoLube can improve, and how you would approach those changes.

-A short resume of related experience

-1+ samples of: writing, or social media campaign samples/results

Expected Salary

Starting salary: $40,000-$50,000